The #REF! Report

The #REF! Report

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The Entrepreneur's Guide to Cash Flow
Part Six: Bringing It All Together
Oct 1 • 
Greg Gernetzke

September 2025

The Entrepreneur's Guide to Cash Flow
Part Five: Effective Cash Utilization
Sep 24 • 
Greg Gernetzke
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The Entrepreneur's Guide to Cash Flow
Part Four: Why is a cash forecast important, and how do we forecast it?
Sep 17 • 
Greg Gernetzke

August 2025

The Entrepreneur's Guide to Cash Flow
Part Three: How to Read a Cash Flow Statement
Aug 27 • 
Greg Gernetzke
The Entrepreneur's Guide to Cash Flow
What is a Cash Flow Statement?
Aug 20 • 
Greg Gernetzke
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The Entrepreneur’s Guide to Cash Flow
Part One: Why Cash is King
Aug 13 • 
Greg Gernetzke
Navigating Implementation Partnerships
How to Choose Wisely and Hold Them Accountable
Aug 6 • 
Greg Gernetzke

July 2025

Beyond Implementation
Building Processes That Actually Work
Jul 30 • 
Greg Gernetzke
Implementation Fatigue
Why Your Software Rollouts Keep Failing
Jul 16 • 
Greg Gernetzke
An FP&A Guide on Leveraging Copilot
Where do you even start
Jul 2 • 
Greg Gernetzke

June 2025

The Hidden Risks of Over-Automation
Why Process Understanding Should Come First
Jun 18 • 
Greg Gernetzke
Why I’ve come around on the whole AI thing
Although it's still probably coming for all of our jobs
Jun 4 • 
Greg Gernetzke
© 2025 Greg Gernetzke
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